On Plans & Agility & Ippy Awards

Updated Wisdom Tree cover featuring gold Ippy seal

This post was, as of even as late as mid-April, intended to announce the availability of the second installment of Nick Earls’ The True Story of Butterfish. I’m looking very forward to uploading those installments and sharing that book with you, but barely more than a week ago we learned, as we shared last post, that Wisdom Tree had won the Independent Publishers gold Ippy award for Best Adult Fiction ebook.

That night, I got to talk to Nick by phone for the first time. We’ve been working together for going on seven years now, but all our communication has been digital. It’s mostly logistical; given Nick’s location, he lives not only around the world but technically tomorrow from me most of the time, and that’s not to mention that though a cell phone can call basically anywhere, they’ll sure charge you for it, and I think I paid nearly five bucks a minute to deliver the good news by voice (WORTH IT).

Within that initial excitement we were still able to discuss current plans a bit, enough to note that we’d planned for Butterfish‘s launch in just a few days, and to rethink that. We’re excited to make it available digitally, and hopefully for it to find a new audience.

In fact, that’s what we’ve been hoping for ages; that Nick’s work will find a new audience. I’ve long held that Nick’s work deserves it — I’m thrilled that Nick has one in his native Australia, but his work isn’t so very Australia-specific that it should find its only audience there.

That’s why we’re holding off on Butterfish for now.

The Ippy award is big. There are an incredible amount of entries, and previous awards have recognized authors like Dave Eggers and Ayelet Waldman and publishers like McSweeney’s, Grove, and Dzanc. It’s basically a who’s who in indie publishing.

So it’s a huge honor for Exciting Press (and me) for Nick’s work to be recognized in that context. We want to celebrate Nick and that recognition.

Which is why we’re for the moment postponing Butterfish. We want to focus for a few weeks on this cooler than cool (ice cold) news.

The good news is that’s the benefit of agility, and Exciting Press. We may be small, but we can pivot quickly when we need to, update sales info and cover images within hours, instead of days or even weeks.

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